Fragola is a true challenger in ice cream manufacturing with a unique brand that celebrates the ice cream of ‘the good old times’ combined with unique and innovative flavours and health-conscious variations. By incorporating elements of nostalgia into its brand, Fragola achieves a sense of timelessness and quality that resonates with its customers’ childhood memories. Authenticity is one of the core values of Fragola as a brand, as an artisan ice cream manufacturer and as a family.

The gelato sessions we had together with our family and friends were some of the most memorable moments of our holidays in Italy. These always brought joy to our social gatherings. That’s why ice cream was the first ‘Sunshine’ we brought to Budapest.

During our travels in Italy, we gathered experiences that we wanted to share with others. In this Mediterranean country, we encountered an open, friendly mentality, a lively spirit and delicious flavours. The dolce vita, a positive attitude to life is at the heart of the Italian spirit. It’s a mentality worth adopting.

Fragola opened its first shop in 2011, located in the heart of Budapest. Since its inception, the company has steadily expanded, opening new shops and growing its network of franchise partners each year. Fragola’s success can be attributed to its distinctiveness from the myriad of ice cream manufacturers and ice cream shops in the market. The company has achieved to become a prominent brand with an emblematic role in the industry, owing to its unwavering commitment to exceptional quality, flavour intensity through outstanding fruit content, unique variations and continuous innovation. Prioritizing natural ingredients and a health-conscious approach to ice cream production have garnered attention and contributed to the transformation of consumer perception of ice cream desserts.